Options like charity stores, websites and sample dresses mean style does not have to be compromised on the big day. You may only wear it once but for some women their wedding dress will be the dearest item of clothing they ever buy. Trying to establish the cost of a wedding dress is like measuring the proverbial piece of string.
While every bride-to-be wants to look her best, style does not have to cost the earth and a number of options are available to brides looking to buy a more reasonably priced dress.
A number of charities run wedding shops, but don’t be put off by memories of shabby charity shops from days gone by. As part of a wider shift towards mainstream retailing, charities offer a competitive alternative to high-street wedding boutiques and also donating a little money to a good cause can serve as a nice antidote to wedding excesses.
Barnardos Brand New Bridal offers brides-to-be new and designer wedding dresses at a fraction of the original cost. The gowns are donated by retailers, with a full range of sizes and styles available.
The bridal store, which launched three years ago, is located upstairs at the Barnardos shop in Dun Laoghaire.
Prices at the Barnados bridal store range from €150 to about €900, with most dresses retailing for about one third of their standard price. The store also stocks veils, bridal shoes and dresses for bridesmaids, with these less ornate dresses costing about €150 on average. Due to the popularity of Barnados Dublin bridal shop, the charity is opening a new bridal outlet in Carlow later this month.
At the end of June, Oxfam launched its new bridal website to raise awareness of its dedicated bridal boutique, which is on the second floor of the charity’s George’s Street shop in Dublin.
A large chunk of the wedding dresses sold in the shop are new, donated by wedding retailers and designers. According to figures from Oxfam up to 95 per cent of the stock is new, while the remainder is donated by brides after their wedding day. The average price of a dress in Oxfam’s bridal store is between €200 and €400, but dresses on its discount rail can sell for as little as €70.
Both Oxfam and Barnados require bargain hunters to make an appointment to view their bridal range.
Another option for brides on a budget is to purchase their dress online. One Dublin bride ordered a dress by popular Spanish designer Pronovias from an American bridal website for €750, which includes the cost of postage and packaging.
Prior to ordering the dress, she tried it on in an Irish bridal shop, where the exact same dress retailed for €1,850. If you opt for a high-street bridal boutique, you can expect to pay more for your dress.
Irish bridal designer Kathy de Stafford runs three stores nationwide, one in Dublin city centre, one in Nenagh in Tipperary and a couture store in Howth in Dublin. In the city centre store and the Nenagh outlet, sample dresses - ones that have been on the rail in the shop for potential buyers to try on - retail for about €700.
The cost of a standard dress starts from about €1,400, with some brides paying up to €5,200 for one of De Stafford’s own designs.
Prices start from €299 at Marian Gale’s bridal boutique in Donnybrook, Dublin. Dresses in this price range are ‘off the peg’ options and prices increase up to €2,900 for more elaborate and bespoke pieces.
One of the newer additions to the Irish bridal scene, Amore Bridalwear in Youghal in Cork, opened its doors earlier this year. Its dresses range in price from €1,100 up to €2,700, with the average spend by a bride typically being about €1,600.
De Stafford’s couture option in Howth stocks high-end fashion brands, such as Valentino, with pr ices ranging from €2,000 for lesser-known designers up to €11,000 or so for dresses by well-known designer labels.
And it’s not just the dresses that make a dent in your bank account. The groom’s suit, although less discussed, can also be a rather costly purchase. Another option for the groom is to rent a suit or tuxedo for the day.
Menswear store Black Tie offers both rental and retail options. A three-piece suit costs between €105 and €125 to rent, depending on the style of jacket chosen. If you opt for a tuxedo on your wedding day, you will pay between €97.40 and €117.40 to rent one, while purchasing a new tuxedo from Black Tie costs between €295 and €495.
The store also sells on its rental suits, which retail for between €300 and €450.
Case study 1: ‘Overseas wedding still pricey’
1. When did you get engaged?
At the end of April in New York
2. When are you getting married?
Late September next year.
3. Have you picked a venue yet?
Yes, but it is not confirmed yet. It is overseas, so we are meeting them next weekend.
4. How many guests do you intend to have at your wedding?
About 150.
5. Are wedding venues cheaper, dearer or as you expected in terms of cost?
There is no charge for our venue, but the meal is expensive. As it is overseas, some aspects are more expensive than here, while others are cheaper. It all seems to balance out in the end, though.
6. What’s your budget for your wedding dress?
About €5,000.
7. What will be the biggest expense of your wedding?
Rooms and flights for our families.
8. Are there any costs that you are prepared to cut?
We are willing to have a lower-key honeymoon to facilitate a good weekend for our wedding.
We won’t bother with elaborate cars and might see about making the favours. Also, we will try and use contacts to get a good deal on stationery and things like that.
9. What tips would you offer to other couples looking to shave a little off the cost of their wedding?
Invite fewer guests!
10. What’s the total budget for your wedding?
About €75,000.
Case study 2: ‘Don’t be afraid to bargain’
1. When did you get engaged?
March of this year.
2. When are you getting married?
August 2010.
3. Have you picked a venue yet? If so, where?
Barberstown Castle, Straffan, Co. Kildare.
4. How many guests do you intend to have at your wedding?
About 120.
5. Are wedding venues cheaper, dearer or as you expected in terms of cost?
Some venues charge for room hire which I think is a bit much given how much you will pay for food and drinks on the day. Our venue charges just for the food and drinks. Of course the room cost is obviously built into the price but compared to other venues that did charge for hire, our venue’s prices are the same and in some cases cheaper.
6. What’s your budget for your wedding dress?
I haven’t started to look at wedding dresses properly at this stage. For now I am mentally budgeting between €2,500 and €5,000.
7. What will be the biggest expense of your wedding?
The biggest expense by far will be the venue in terms of food and drink. It will be worth every penny, though, as we love our venue.
8. Are there any costs that you are prepared to cut?
Not really. We are having what we consider to be a fairly straightforward wedding with minimal fuss.
9. What tips would you offer to other couples looking to shave a little off the cost of their wedding?
The biggest lesson I have learned so far is: don’t be afraid to ask! As we are getting married in two years’ time, any of the suppliers we have spoken to that we are interested in working with have agreed to give us the current prices. If a supplier isn’t able to do this but we really want to use them then we ask for more value for our money.
Make invitations yourself or buy online, make mass booklets yourself or do a flower arrangement course and buy flowers from the flower market and make arrangements yourself. If someone in the family or a friend is a dab-hand with flowers, you could ask them to help with the flowers or suggest it as a wedding gift.
10. What’s the total budget for your wedding?
Hoping to get the whole thing done for about €25,000 but I think it may end up closer to €30,000.The honeymoon will be separate!
Case study 3: ‘Make your own invitations’
1. When did you get engaged?
Christmas 2007 – a very happy day!
2. When are you getting married?
Summer 2009.
3. Have you picked a venue yet? If so, where?
Yes. Carton House in Maynooth.
4. How many guests do you intend to have at your wedding?
160.
5. Are wedding venues cheaper, dearer or as you expected in terms of cost?
Far more expensive, with minimum numbers that make it very expensive. We have to pay for 160,whether the numbers actually show or not.
6. What is your budget for your wedding dress?
€4,000
7. What will be the biggest expense of your wedding?
The venue and the wedding dress and suit.
8. Are there any costs that you are prepared to cut?
Yes. We want simple invitations and no little tokens on the tables.
9. What tips would you offer to other couples looking to shave a little off the cost of their wedding?
Make your own invitations, have only one witness each, get a skilled friend to do your make-up and shop around for a band. There are too many sub-standard, over-priced chancers out there. There is no reason to pay more than €2,000 for a band.
10. What’s the total budget for your wedding?
I suppose about €35,000.